Digital marketing is commonly known as the application of marketing strategies to publicize the products and services of a company, carried out through digital media, i.e., via the Internet. These media have become a powerful tool to boost new business or simply to improve the brand image, as long as the strategies are carried out correctly, but what is the importance of digital media for companies?
Digital marketing offers a wide variety of techniques that can be performed fast, versatile and effective manner. Among the most common methods we can find:
- Website: It is the digital medium par excellence. Through attractive web design, we can present the products or services that are offered in a clear, direct, and visual way; in addition, the clients will be able to know a little more about the company, establishing the first step of a possible commercial relationship.
- Video marketing or online videos: Nowadays, content is King, that is why online videos have become a key digital marketing strategy when it comes to publicizing a business, getting visual and viral through the internet.
- Landing page: it is a web page specifically designed to convert visitors into leads or end customers, offering something that seduces you and obtaining information through the data you enter in a form. One of the most profitable ways to promote this technique is through Google Adwords campaigns advertising on social networks (Facebook Ads, Twitter Ads …).
- Blog: This procedure helps us to get the best positions in Google with the website, being a good way to provide information of interest about the sector to customers, achieving loyalty from them.
- Social Networks: Optimizing and working with professional accounts in social networks will help to maintain a constant relationship with current and potential clients, as well as a means of information about news and redirect them to the website, blog, or any other means.
It is recommended that all digital strategies be carried out through specialized online marketing companies to obtain the best results from the actions carried out, obtaining the highest profitability of all of them.